At HigherVisibility, we focus on growing your revenue and not just your rankings. We use hyper-targeting strategies to find your audience and know what makes them loyal customers. In this case, ensure that your hire has the right combination of skills. An SEO consultant should be able to understand your business priorities and know how to craft a winning strategy that’ll drive measurable, tangible business success. Start by accessing what your company or business wants to achieve with SEO. Setting goals and targets helps you know what skills to prioritize when looking for the right SEO for your business.
Steps To Perform Strong SEO Competitive Analysis
Develop relationships with influencers, industry experts, and relevant websites to secure quality backlinks. Focus on creating unique content that naturally attracts backlinks and leverages outreach strategies to promote your content. Enhance your website’s search engine optimization (SEO) to improve your visibility in search engine rankings. Conduct keyword research to identify relevant terms and phrases your target audience is searching for.
Crevand’s Process for Search Engine Optimization Consulting
It is strongly advisable to have an SEO competitive analysis process and structure prepared, so that you can perform a fine-tuned analysis more swiftly. For your competitor list, there’s no need to include small brands that are not considered niche or game changers. Instead, invest your time and effort into competitors with the highest potential impact on your traffic. Various SEO tools like SpyFu and Sandboxweb.io can help you determine who your primary competitors are, but you can also do a quick Google search.
- Several of our recent clients have used link-building services from other agencies that were inexpensive and would be considered “Black Hat” by most standards.
- We helped them grow their organic traffic by 100% and decreased bounce rates.
- The first stage in a competitor analysis is to search for core product and service keywords related to your business.
- If you want to take over the top spots in SERPs, it’s a good idea to start prioritizing more valuable keywords for your target audience!
- Irrelevant and poor content will never allow your website to rank highly on Google search results pages.
Turn Window Shoppers into Loyal Customers
Now that you know why an SEO consultant is so beneficial, what should you look for to ensure you’re investing in someone who can elevate your brand’s online presence. Believing that quality content is at the heart of SEO success, they have a team of creative experts dedicated to crafting content that resonates and ranks. Identify the digital platforms that are most relevant to your niche and audience (for example TikTok for Gen-Z audiences). Then, create quality content that aligns with the formats and trends of those platforms.
Creating useful and informative content is a powerful way to increase your online visibility. Our agency will write compelling and informative content using the primary Keywords and phrases identified by our extensive research. These Keyword phrases will be the search query phrases used by prospects searching online for your types of products and services. If Localized SEO enhancements have an in-house writing staff, we’ll teach them about the importance of content marketing and how to structure content for maximum results. This strategic approach optimizes your content for search engines and establishes your authority within the niche.
