Anything less than that most likely will not paint the full picture you need to make smart decisions moving forward. A successful marketing audit helps you visualize your endgame, set goals and realign your marketing activities to those goals. A deep dive into your business and the marketing and sales that powers your growth takes time and people.

Step 7. Analyze Site Speed and Performance

As with most digital marketing efforts, you get what you pay for when it comes to search engine optimization. Based on our decades of experience, the most effective SEO services generally cost between $3,000 and $5,000 per month. Marketing DVMAGIC SEO Global are a strategic tool that can steer a business towards success. Regularly conducting a review of an organization’s marketing efforts offers many benefits for businesses. Google warns to stay away from companies claiming to guarantee rankings.

• Kart, osCommerce, Weebly, Prestashop, ZenCart, GoDaddy, WordPress, etc.
• In the realm of technical SEO, the choice and application of tools are critical for the precision and effectiveness of an audit.
• You can apply these steps to an entire email audit or a specific element you focus on.
• From site speed to indexing and link management, leveraging their specific strengths ensures that your website is not just optimized but excels in every technical aspect of SEO.
• Crazy Egg also offers recordings, A/B testing, and more to help make sure your website is offering the best user experience.

SEO For Law Firm Websites: Drive Traffic And Attract Clients

Beyond the initial discovery of issues, an outstanding agency takes a proactive role in the implementation phase. They don’t just provide recommendations; they become an integral part of the solution, offering hands-on support and guidance. By closely collaborating with your team, they not only ensure that the SEO strategies are implemented seamlessly but also optimize them for maximum effectiveness. This partnership approach guarantees that the strategies are not just theoretical concepts but are translated into practical, measurable actions that yield tangible, impactful results. They partnered with Thrive to develop a comprehensive digital marketing strategy.

Determine Your Content Gaps

If your site is properly optimized, then it will provide search engines with the information they need to accurately index your site. The content will be relevant to what users are looking for so that users will want to engage with it, and it will help search engines identify your page as one with authority. Once it’s finished, it will give you a breakdown of several components of your website to help identify problems. These problems could include inadequate word counts for content, missing links, duplication in content, and too many redirects. Once you get this data, you can make changes to your site to correct those issues. An SEO audit is how you can make sure that all of your search engine optimization efforts are working together towards that goal.
Depending on how many links you have, this could be a long process, but we promise it’s worthwhile. The No. 1 rule of content writing for the web is to write for the user, not search engines. Google’s goal when ranking pages is to give the user the most informative results that will answer their question or query.
If anything from this list resonates with you, a marketing audit may be the perfect launching point to kickstart your marketing strategy planning. That is a lot of words that when put together make the marketing audit experience seem like it might be complex and confusing. To be frank, that is not how we run our marketing audits at Impulse Creative.