The content is more concerned with cheating the algorithm in an attempt to rank well than it is with providing a positive end user experience. Remember that Google understands queries and content beyond the individual keywords used — it understands the semantic content and meaning of the page as a whole. This means you need to include semantic variations of your target keyword throughout your content.
That value and trust works to generate leads and conversion and altogether drive your company’s bottom line. It doesn’t matter whether its sales, signups, leads, whitepaper downloads, your organization has direct goals for the website to conclude. Showing how many of those were delivered by your channel helps communicate a very tangible effect SEO has on the bottom line. As a result, your pages often rank for keywords for which you probably have never optimized them. Certainly, they wouldn’t connect it with the increase in traffic and more conversions – the results most organizations are looking for. As DVMAGIC EUROPE , we’d consider the first organic result as Rank 1, and establish other rankings from there.
For that reason, finding a single metric to track your progress is impossible. For others, processing vast amounts of data has resulted in losing track of what they wanted to measure in the first place. Some find it hard to identify one metric that confirms a success (or reveals a failure). As a result, they cannot pinpoint the exact cause of the campaign’s performance.
Here are a couple of metrics you should either ignore or look at differently. Plus, a recent study of over 11 million Google search results suggests there’s a strong correlation between rankings and the number of referring domains. We observed that the increase is primarily a result of their continued investments in content marketing and their efforts to resolve crawling and indexation issues. We are proud to partner with and help our clients achieve the strides in visibility, rankings, and traffic that they’ve made over the past year. Prior to using AgencyAnalytics, our client reporting process was quite clunky and manual. We would generate reports from a variety of different sources, including Google Analytics, Facebook Ads, Google Ads etc.
Third, a good S.M.A.R.T. goal, while attainable, will also be challenging and force you out of your comfort zone. Ultimately, the S.M.A.R.T. goal is a useful tool to remain focused in attaining a goal. As part of the SEO content strategy, I recommend identifying interlinking opportunities for each new content asset. By creating those internal connections, you’ll help to establish that page in your topic cluster and boost its chances of ranking well. During the research process, you also evaluate each keyword for the user intent to ensure that you provide relevant information. The frequency of measuring quality metrics depends on the nature of the metric and the goals of the organization.
