On page SEO (on-page optimization) refers to optimizing individual web pages in order to increase their search engine rankings, using specific keywords and creating content which matches user intent.
Your page title and meta description are both crucial components of on-page seo, with optimal versions containing your keyword while also inviting visitors to click through to your site.
Page Title
Page titles are one of the most crucial on page SEO factors, serving both to display in browser tabs and as search engine results pages (SERPs). They should contain relevant keywords.
When creating page titles, it’s essential to keep in mind that Google SERPs display up to 60 characters at one time. Although there is no exact limit set by Google for your title tag, you should aim not to exceed this number.
It is also essential that each page on your site features its own title> element, such as on an eCommerce website, with unique title tags for every product on sale. Users should easily distinguish the various offerings. Your title tags should be informative yet engaging to entice audiences to click – try opting for pipes (|), which help differentiate words while taking up less space. Discover everything about On Page SEO by clicking here https://theharborroommaine.com/ or visiting our website.
H1 Headline
The H1 header tag should be applied to your most crucial pages of the site, providing unique descriptions that clearly convey its subject matter for searchers and helping search engines determine its relevancy for particular queries. It also serves to improve SEO rankings of these pages.
H1 tags should differ from title tags on websites, although both should convey the primary subject/topic of each page. If both contain identical keywords that will reduce SEO performance.
Right-click any part of a page and select “View Page Source” or “Show Page Source”, or use an SEO Quake browser extension to identify them. Only one h1 heading per page should exist, as multiple ones could confuse both search engines and readers; use subheadings and additional content instead for secondary levels of headings (h2-h3).
Internal Linking
Internal links connect pages within your own website whereas external links point towards other websites. Internal linking has an enormously positive effect on SEO by passing page authority (or PageRank) between high-authority pages and lower authority pages.
Internal links also help search engines understand your site structure, increasing your odds of ranking for relevant searches. Anchor text of an internal link should be descriptive of a relevant query and match up well with it.
Anchor text should never include clickbait such as, “click here,” or, “this weird life hack will help you lose 10 pounds in one week.” Instead, focus on creating descriptive and relevant anchor text that makes sense to your audience and uses relevance-based anchor text – tools like Ahrefs can show how effective it is.
Images
Images provide an effective way of breaking up text, providing context to complex processes or features, and improving user experience. Optimizing image SEO involves employing various strategies such as file naming conventions, alt text tags and compressing images to reduce load times.
When naming an image, use descriptive keywords. Avoid repeating any keyword multiple times as this could be considered search engine spam and significantly lower your rankings.
Alt text helps search engines understand what’s in your image, but make sure you use natural language when describing the image rather than “keyword stuffing”. Some assistive technologies stop reading alt text after 125 characters so try to keep your description short.
Google uses captions as another effective means of giving context for images, and these feature are increasingly being integrated into SERP features. By including captions with your images, adding them can increase visibility on image searches and drive click-throughs directly to your site. Furthermore, image packs (a new kind of SERP feature which displays images alongside results for certain queries) help your site stand out.
